This event is for NJALA members and their guests only.

NJALA Monthly Meeting and Educational Session

"SEO and Social Media—What They Really Mean and How Your Firm Should Use Them"

Presented by Spencer X. Smith

SEO (search engine optimization) and social media are extremely important concepts, but are often both confusing and misunderstood.  In this session, attendees will explore the core concepts of each in plain English.  Even more importantly, they'll discuss why their firms should begin or continue using one or both initiatives.  Whether the goal is business development, marketing or employee attraction and retention, attendees will leave this session knowing how better to communicate in language understandable to attorneys, marketing personnel and professional staff.

Key Outcomes & Takeaways

After the presentation, participants will:

• Define "one version of the truth" when it comes to SEO and social media, so those at their firms can use terms and concepts congruent with business objectives;
• Identify opportunities to improve current SEO and social media initiatives with simple enhancements;
• Discover which SEO and social media projects are worth pursuing, and which will yield the best results;
• Explain how best to communicate ideas with marketing departments and/or marketing/PR business partners to align with agreed-upon metrics of success. 

Spencer X. Smith is the founder of AmpliPhi Social Media Strategies, and an instructor at the University of Wisconsin and Rutgers University in its Mini-MBA program.  He was formerly a VP of Sales for two Fortune 100 companies.

Spencer has been called a "Social Media Expert" by Forbes, and has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017.  He has also presented at fifteen Association of Legal Administrators and Legal Marketing Association events, including the ALA Annual Conference & Exposition.  Spencer regularly writes columns for Marketing the Law Firm and the American Bar Association, and his book, ROTOMA: The ROI of Social Media 'Top of Mind', is an Amazon bestseller.