NJALA Monthly Meeting and Educational Session: SEO and Social Media—What They Really Mean and How Your Firm Should Use Them
Cedar Hill Golf & Country Club 100 Walnut Street Livingston, New Jersey 07039 United States of America
Tuesday, February 11, 2020, 6:00 PM - 8:30 PM EDT
Category: Events
This event is for NJALA members and their guests only. NJALA Monthly Meeting and Educational Session "SEO and Social Media—What They Really Mean and How Your Firm Should Use Them" Presented by Spencer X. Smith SEO (search engine optimization) and social media are extremely important concepts, but are often both confusing and misunderstood. In this session, attendees will explore the core concepts of each in plain English. Even more importantly, they'll discuss why their firms should begin or continue using one or both initiatives. Whether the goal is business development, marketing or employee attraction and retention, attendees will leave this session knowing how better to communicate in language understandable to attorneys, marketing personnel and professional staff. Key Outcomes & Takeaways After the presentation, participants will:
Spencer X. Smith is the founder of AmpliPhi Social Media Strategies, and an instructor at the University of Wisconsin and Rutgers University in its Mini-MBA program. He was formerly a VP of Sales for two Fortune 100 companies. Spencer has been called a "Social Media Expert" by Forbes, and has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. He has also presented at fifteen Association of Legal Administrators and Legal Marketing Association events, including the ALA Annual Conference & Exposition. Spencer regularly writes columns for Marketing the Law Firm and the American Bar Association, and his book, ROTOMA: The ROI of Social Media 'Top of Mind', is an Amazon bestseller.
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